Sales of hair dye are up 47% in Scotland as people go for DIY hairstyling, orange streaked porcelain and shocking locks, over hairdresser visits. This is fortunate since hair dye is the latest consumable targeted by wiley conservation NGOs.


As part of WildAid’s commitment to ending the illegal wildlife trade within our lifetimes, it has launched a new hair care range in coalition with David Babaii.

David Babaii for WildAid is an innovative eco-friendly line of hair care products, will be introduced at Sally Beauty Supply stores nationwide beginning June 1, 2009.  The text lets us know that David Babaii for WildAid is free of sulfates, parabens and toxic petrochemicals. However, the line’s most important attribute is: the products are not tested on animals, but rather on Kate Hudson! This cruelty-free hair care line supports wildlife conservation by donating 10% of profits to WildAid, the global wildlife conservation organization.

Kate Hudson is famous for her roles in comic rom-coms and is currently being out-Bridezilla-ed in Bride Wars on every long-haul flight out of London. It seems she might have tempered her lifestyle and begun listening to her eco-Mom Goldie Hawn.

David Babaii is a celebrity hairstylist and Hudson was his first celeb client. And he is busy “he is constantly thinking of amazing new hair designs for Kate, who has naturally wavy hair with some curl”; “he wakes up at all hours of the night with new ideas for hair”.

Either way, this development begs several burning questions:

  • Is this another trend born of the recession?
  • Who is jumping on who’s bandwagon – is it WildAid with slumping donations looking for a celebrity adrenaline rush? or is it down-at-heel minor but-well-connected celebs buying their way into some eco-association?
  • who will buy DB4WA?
  • Can someone quantify 10% of profits, please?!
  • Are we likely to see more eco-celebs bursting out of the closet in a bid to help the developing countries better develop in an equitable and eco-friendly way?
  • And what impact can all this have on conservation?

Sustainableslump is quite serious in advocating that more NGOs serious about gaining traction on sustainable development look to the business model here. Certainly, it might be chance. But hair care products are booming and here are some celebrities to pep-up advertising credibility and hopefully swell WildAid’s coffers at a hard time for donation-based charities.